Integrated Communications · Editorial Storytelling · Digital Experience
PAU 50th Anniversary
Turning a milestone into a story that could live beyond the celebration.
Overview
PAU's 50th anniversary created a significant institutional storytelling opportunity spanning milestone events, community experiences, university history and the people who helped shape the institution.
My communications work focused on connecting those individual moments into a larger anniversary story and creating content that could continue living beyond the celebration itself.
My Role
Communications Strategy & Editorial Storytelling
I developed communications and storytelling supporting the anniversary, including communications plans for individual events and initiatives, messaging, promotional communications, social content and original editorial storytelling.
I also created the digital anniversary webpage that brought the celebration's experiences and stories together and wrote the stories featured through that experience.
Approach
- 01
Connect the moments
Create communications that allow individual anniversary events and experiences to contribute to one larger institutional narrative.
- 02
Capture the people
Use original editorial storytelling to document the people, history, ideas and community experiences behind the milestone.
- 03
Extend the life of the moment
Build a digital storytelling experience that allows anniversary stories and experiences to continue serving the institution after the events themselves have ended.
Why It Mattered
The anniversary became more than a series of individual celebrations.
Through communications, editorial storytelling and the digital anniversary experience, the milestone created an enduring record of PAU's community, history and institutional story that could continue supporting connection and visibility beyond the anniversary year.
My Contribution
- Communications Strategy
- Messaging
- Event Communications Plans
- Content Development
- Social Media
- Editorial Storytelling
- Writing
- Digital Storytelling Experience