Editorial Strategy · Institutional Storytelling · Advancement Communications
PAU IMPACT Magazine
Creating a home for the stories that demonstrate impact.
Overview
PAU IMPACT Magazine was created to give Palo Alto University a dedicated editorial platform for telling deeper stories about its people, ideas, research and institutional impact.
Designed for audiences including alumni, donors and the broader PAU community, the publication brought institutional storytelling and advancement communications together in a more intentional long-form editorial experience.
My Role
Co-Conceiver & Managing Editor
As Managing Editor, I helped shape the publication's editorial direction and managed the development of each issue from story planning through publication.
My responsibilities included developing the editorial calendar and story mix, identifying and developing stories, interviewing sources, writing and editing content, coordinating contributors and production, and maintaining editorial consistency across the publication.
Approach
- 01
Find the stories
Identify the people, ideas and institutional work that best demonstrate PAU's impact and give audiences a reason to care.
- 02
Build the editorial experience
Develop a thoughtful mix of profiles, institutional stories, research, community impact and advancement-focused storytelling rather than treating the publication as a collection of announcements.
- 03
Connect storytelling to relationships
Create content that strengthens connection with alumni, donors and the broader university community while supporting PAU's institutional and advancement priorities.
Why It Mattered
IMPACT gave PAU a dedicated platform for telling deeper, more substantive stories about its people, ideas and institutional impact. It created space to elevate newsworthy stories and perspectives beyond day-to-day institutional updates and explore them with greater depth, context and human perspective.
For alumni, donors and the broader PAU community, the magazine offered a more meaningful view into the people and work shaping the institution while building an enduring body of editorial content that could support connection, visibility and advancement communications over time.
My Contribution
- Co-Conception
- Managing Editor
- Editorial Strategy
- Story Development
- Interviewing
- Writing
- Editing
- Institutional Storytelling
- Advancement Communications